Privacy Policy

Border Advantage values privacy, confidentiality, and responsible handling of business information. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, contact us, submit a form, communicate with us, or use our trade compliance, customs compliance, CTPAT, consulting, outsourcing, or related services.

Border Advantage works with Canadian and U.S. businesses. Depending on where you are located and how you interact with us, different privacy rules may apply.

By using our website or providing information to Border Advantage, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

• Name
• Business name
• Job title
• Email address
• Phone number
• Website URL
• Business address or location
• Information submitted through contact forms
• Details about your importing, exporting, customs, trade compliance, CTPAT, supply chain, or consulting needs
• Documents, records, or business information you choose to provide for assessment, quoting, consulting, outsourcing, or service delivery

Because our services relate to trade compliance and customs matters, information shared with us may include commercially sensitive business records, shipment details, supplier information, customer or vendor information, product descriptions, import/export documentation, customs records, compliance files, or similar materials.

We may also collect technical and usage information when you visit our website, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Time spent on pages
• Referral source
• General location information
• Form interactions
• Website usage and conversion data
• Cookie, analytics, advertising, and tracking information

We aim to collect only the information reasonably necessary for the purposes described in this Privacy Policy.

2. How We Use Information

We may use personal information to:

• Respond to inquiries
• Review your business needs
• Provide consultations, proposals, quotes, or recommendations
• Deliver trade compliance, customs, CTPAT, consulting, outsourcing, or related services
• Communicate with clients and prospective clients
• Review documents or information submitted to us
• Manage client relationships
• Improve our website, services, advertising, and client experience
• Measure website and advertising performance
• Run Google Ads, analytics, conversion tracking, remarketing, or similar marketing activities
• Maintain business, accounting, compliance, and legal records
• Protect our website, systems, clients, and business
• Comply with legal, regulatory, tax, accounting, or contractual obligations

3. Consent

Where required, we collect, use, and disclose personal information with your consent. Consent may be express, such as when you submit a form or agree to receive communications, or implied, such as when you contact us with a business inquiry and we respond.

You may withdraw your consent at any time, subject to legal, contractual, or service-related limitations. If you withdraw consent, we may not be able to provide certain services or respond fully to your request.

Under Canadian privacy law, organizations should identify purposes, limit collection, protect information with appropriate safeguards, and allow individuals to access and correct their personal information.

4. Website Forms and Business Inquiries

When you submit a form, request a consultation, or contact Border Advantage, we use the information you provide to respond to your inquiry and determine whether our services may be appropriate for your business.

Please do not submit highly sensitive, confidential, regulated, or legally privileged information through a general website form unless we have requested it or provided a secure method for submission.

5. Google Ads, Google Analytics, Cookies, and Tracking

Border Advantage may use Google Analytics, Google Ads, conversion tracking, remarketing, cookies, pixels, tags, and similar technologies to understand website activity, measure advertising performance, improve our website, and show relevant ads.

These tools may collect or process information such as your IP address, device information, browser information, pages visited, referral source, approximate location, and interactions with our website or ads.

Google’s advertising tools use cookies and similar technologies for purposes such as ad delivery, ad measurement, fraud prevention, and showing more relevant ads. Google’s own policies also require advertisers using certain ad features to provide appropriate privacy disclosures and, where required, obtain appropriate consent.

You can control cookies through your browser settings. You can also manage Google ad personalization through Google’s ad settings and may use Google’s Analytics opt-out tools where available.

6. Advertising, “Sale,” and “Sharing” of Personal Information

Border Advantage does not sell personal information for money.

However, some U.S. privacy laws define “sale,” “sharing,” or targeted advertising broadly. Depending on the tools used on our website and your location, certain analytics, advertising, remarketing, or conversion tracking activities may be considered a “sale,” “sharing,” or targeted advertising activity under applicable law.

Where required by law, eligible users may have the right to opt out of certain sales, sharing, targeted advertising, or profiling activities.

If Border Advantage becomes subject to a U.S. state privacy law that requires a “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link, we will provide the required notice and opt-out mechanism.

For California-covered businesses, the CCPA requires clear opt-out rights for sale or sharing of personal information, and California guidance says businesses must honor qualifying opt-out preference signals, such as Global Privacy Control.

7. Marketing Communications

We may send business-related emails, service updates, trade compliance updates, or marketing communications where permitted by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly.

Canada’s Anti-Spam Legislation generally requires commercial electronic messages to include consent, sender identification, and an unsubscribe mechanism.

8. How We Share Information

Border Advantage does not sell personal information for money.

We may share information with:

• Website hosting providers
• Email, CRM, and communication platforms
• Analytics and advertising providers, including Google
• Document storage, file sharing, or cloud service providers
• Contractors, consultants, or service providers assisting with client work
• Legal, accounting, insurance, compliance, or professional advisors
• Government, customs, regulatory, or law enforcement authorities where required by law or authorized by you
• Other parties with your consent or as necessary to provide services

We share information only as reasonably necessary for business, service, legal, security, or operational purposes.

9. Client Documents and Confidential Business Information

Border Advantage understands that customs, trade compliance, CTPAT, import/export, and supply chain matters may involve confidential business information.

We use reasonable safeguards to protect business records and personal information shared with us. Access is limited to people who need the information for legitimate business or service-related purposes.

Where appropriate, additional confidentiality, data handling, or security terms may be included in a client agreement, statement of work, proposal, NDA, or service contract.

10. Cross-Border Processing

Border Advantage may work with clients, vendors, platforms, and service providers located in Canada, the United States, or other jurisdictions.

Personal information may be stored, processed, or accessed outside your province, state, or country. When information is handled in another jurisdiction, it may be subject to the laws of that jurisdiction.

We take reasonable steps to ensure that service providers handle information securely and only for appropriate purposes.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, theft, misuse, disclosure, copying, modification, or destruction.

No website, email system, cloud platform, or electronic transmission method is completely secure. For that reason, you should avoid sending highly sensitive information through unsecured channels.

If we become aware of a privacy breach involving personal information under our control, we will assess the situation and take steps required by applicable law. Under PIPEDA, organizations must report breaches of security safeguards to the Privacy Commissioner of Canada and notify affected individuals where the breach creates a real risk of significant harm.

12. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.

When information is no longer required, we will delete, anonymize, or securely dispose of it where appropriate.

13. Your Privacy Rights

Depending on where you are located, you may have rights to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent, where applicable
• Request deletion of certain information
• Object to or restrict certain processing
• Opt out of certain marketing communications
• Opt out of certain advertising, sale, sharing, or targeted advertising activities, where applicable
• Ask questions about how your information is handled

To make a privacy request, contact us using the information below. We may need to verify your identity before responding.

14. U.S. State Privacy Rights

Some U.S. state privacy laws provide additional rights to residents of those states. These rights may include the right to know what personal information is collected, access information, request deletion, correct information, opt out of sale or sharing, opt out of targeted advertising, and appeal certain privacy decisions.

Border Advantage will respond to applicable privacy requests as required by law. Not all U.S. privacy laws apply to every business, and rights may depend on your state, your relationship with us, and whether Border Advantage meets applicable legal thresholds.

15. Third-Party Websites

Our website may link to third-party websites, tools, platforms, or resources. Border Advantage is not responsible for the privacy practices, content, or security of third-party websites.

You should review the privacy policies of any third-party websites you visit.

16. Children’s Privacy

Border Advantage’s website and services are intended for businesses and professionals. We do not knowingly collect personal information from children.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, advertising tools, legal obligations, or privacy practices.

The updated version will be posted on this page with a revised “Last updated” date.

18. Contact Us

For privacy questions, access requests, correction requests, deletion requests, opt-out requests, or concerns about how your information is handled, contact:

Border Advantage
Email: info@borderadvantage.com